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User Friendly Thinking  

User Friendly Thinking interviews subject matter experts and industry thought-leaders on topics related to web design, content management, Internet marketing and social media. The show is sponsored by Web content management software company, Bizzuka, and is hosted by CEO John Munsell and marketing director Paul Chaney.

  • On Demand Episodes

    Original Air Date:

    Tapping the Groundswell: Interview with Charlene Li

    Charlene Li is well-known author of Groundswell: How People with Social Technologies are Changing Everything. Until recently, she was also Senior Analyst with Forrester. Charlene joins us on User Friendly Thinking Radio to discuss the new book, the implications of social media on marketing and culture, and life after Forrester. Don't miss this exciting interview.

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    Telling Authentic Stories: Interview with Toby Bloomberg, CEO Bloomberg Marketing

    Word of mouth marketing has become more important than ever before, thanks to the Internet and the Web 2.0 in particular. Companies that know how to tell authentic stories are best poised to maximize the use of this medium to market their products and services. Marketing expert and veteran business blogger Toby Bloomberg (www.bloombergmarketing.com)talks with John and Paul about how business can learn to tell their story in an authentic, engaging way using blogs and other tools of social media.

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    Dell: From Firestorm to IdeaStorm

    Richard Binhammer, a member of Dell's digital media team, joins us to discuss "Dell Hell" and how the company has turned a public relations firestorm into an opportunity to reinvigorate their brand. Whether you are a Dell customer or not, don't miss this interesting interview.

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