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Branding for Dollars with Martha Marchesi

  • Broadcast in Business
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We humans are creatures of habit.  We buy what we trust and know.  So whether it's your product or yourself, you want to conjure an instant reminder of favorable quality in folks minds - you want a solid brand.  Host Bart Jackson is joined by veteran marketer Martha Marchesi who guides you through the steps of determining what message you want in your brand - and how to employ the techniques that will boost peoples' awareness.  If you want to move your widgets off the shelves, or yourself out of the cube farm into a more distinguished position, Ms. Marchesi is the person you need to hear.

 

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