Persuasion at work always takes place within a network of relationships. A relationship with someone, somewhere will be the starting point for putting your idea “in play,” and relationships with and between people you may not even know will often be the end point for getting it adopted. You need a circle of influence, a network of people who know people who know people. And it may be too late to form such a circle when you are ready to make your sale. The relationships must already be in place. The biggest barriers, of course, arise when you face negative or hostile relationships in the pathway of your idea. 1. Belief Systems, 2, Needs and Interest, 3 Relationships, 4 Creditabilty
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