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What do the Nielsens mean?

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Shawna Benson

Shawna Benson

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**RESCHEDULED DUE TO TECHNICAL DIFFICULTIES** We'll be talking in depth about Nielsen ratings, what they are, how they are calculated and what they mean. Also, we'll examine how the new media and time shifting (DVRs, TiVO) are impacting the ratings and the networks.

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