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    Celebrate Good Times, C'mon

    <IMG SRC="http://www.thetunein.com/files/mansion.jpg" WIDTH="200" HEIGHT="200" BORDER="1">

    It was quite a celebration! The sales team didn't just have a great year. The team did so well financially that the radio station was catapulted from the Top 20 rankings to the Top 5 in the entire country. All in one amazing year. To some of you, this may not seem relevant, but when you discover the achievement behind this honor, you'll quickly get Tuned In to how it can work for you too.

    If you looked back just a few years, it was a whole different story. The radio station had been a huge success after launching in the 80's. However, through management and ownership changes along with the fact that the music environment evolved beyond the station's core position, it found itself lost in a new direction. It had fallen from the top of the ratings to well below the Top 10 and no one was suffering more than the sales team.

    When new management was hired to return the station to its once prominent position, they had more than hard work cut out for them. First, the new programming team quickly returned the station to its true music position in the market. When the experience started matching the expectations of the listeners again, it didn't take very long to start rising in the ratings. This is a whole story in itself, but the bottom line is that within 2 years, it was solidly back in the Top 10 and had lots of momentum.

    The sales team needed an approach to re-ignite their efforts and start to build momentum on the revenue front as well. This is part I want you to get Tuned In for today. In order for you to achieve something, you must be absolutely willing to do everything it takes, and you must take action with
    total initiative.  The best way to approach this idea is to decide on a specific goal that you can visualize and allow your thoughts to determine the experience.

    The sales leaders knew they would need to motivate their staff so things started happening.  The idea was to use a technique that you may recognize loosely as something out of the law of attraction.  If the team had something to truly believe in and think about consistently, it would motivate them to take action and complete the goal faster than anyone thought possible.

    The plan was to build a five-year plan that had the potential to result in large profit gains for the station. I wasn't in the planning meetings, but I'm sure the projections were considered aggressive at an annual growth somewhere between 10% to 15%. Who would have imagined a 2700% increase!

    Here's how they did it, and this can work for you too!

    1. They started by implementing a great system to ensure the processes and communication would flow smoothly.
    2. They put together the best team possible to implement this strategy. If someone was a liability, they moved quickly to replace him or her with a new person who could help accomplish this mission.
    3. They wrote down the goals and shared it with everyone. The mission was clear on what was considered a win.
    4. They built up the success gradually by using a visualization technique with the staff in each of their daily and weekly meetings that was broken up in small chunks. When you think about giant goals, sometimes it seems so big that you lose interest because of the loftiness of this type of leap from where you are today. If you break it down and work on smaller chunks over a period of time, it's more manageable.

    The managers presented their goals as real estate properties. They has giant pictures of the home they wanted the station to purchase blown up and hung in an area where everyone could see it. To reach the first goal, they asked the sales team to simply make enough revenue for the station to be able to afford a simple home in a modest neighborhood. The second goal incorporated a different, slightly larger home with additional amenities. This process continued each time with new ideas like a swimming pool, a guesthouse and so on. Finally, the ultimate was a mansion in the highest real estate district in the city. By the time it was in sight, everyone was fully engaged and determined to make it happen.

    They simply got Tuned In to an idea that was appealing, very realistic and fun. It worked wonderfully and each of them got to celebrate like someone who lived in a mansion for an evening. Sometimes you have to take a new approach or come at something from a different angle to get the results you're looking for.

    It's not the size of your dreams that determines whether or not they come true, but the size of your actions. Use this idea to put your big ideas in small chunks and go accomplish something today. Put pictures of the things you want in front of you, starting with the small ones and building up to the largest ones. I use collages to put my ideas together and have tons of fun.

    When you're Tuned In to a specific goal and can visualize it and start to take action, your thoughts will take over and also give you an experience of a lifetime. Just don't party too hard when you reach the top.

    Cut through the clutter of your work, your money and your life. Get Tuned In at www.thetunein.com

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