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Behind the Curtain - with Dura Doggie

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Ken Sipes

Ken Sipes

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Guests: Raad Mobrem, Co-Founder and CEO plus Chase McElroy, Co-Founder and CFO, Dura Doggie.While attending college at the University of California at Santa Barbara, three students met inside the Harold Frank hall to learn that we would be creating a “fake” product along with a “fake” company for our course in entrepreneurism. After many brainstorm sessions and a plethora of critical thinking, the team decided to stick with our first and most simple idea…a dog toy. A dog toy so great and so amazing that it would cure all the world’s problems. Well, that was our goal.

The day of the presentation, the class sat in anticipation to hear our words about the “pet world” and boy did we come through. To make it even better, we actually produced a toy for the class and not a single group in the history of the course did so for this assignment, until we came along. By the end of the class, we were throwing a Dura Doggie™ product to a high demand of students that were both thrilled and shocked that they had a physical toy in their hands. The air was crisp and the night was late, but energy was flying for the new Dura Doggie™ Company.

With "Chews Your Cause" the color of the toy lets buyers support Animals, Breast Cancer, Diabetes or the Planet.

---------------------------- About Behind the Curtain: In the "Wizard of OZ" there was a man behind the curtain who showed people that they already had everything they needed and desired... We've created a BlogTalkRadio program where our guests include those hero's and champions who dedicate themselves to make a difference with people and our animal companions. Most of these organizations are well known and make amazing differences in their communities, but the people behind the curtain, those that spend countless hours, often don't seek the spotlight and we want to share their stories and passion with you.

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