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A Conversation with Kirsten Hodgson - Marketing the Firm

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Trusted Authority Live

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Kirsten Hodgson from Kaleidoscope Marketing is a professional services marketing and legal marketing specialist with a reputation for being ‘easy to work with’, ‘accessible’, and ‘outcome focused’.

In part we think Kirsten's reputation is due to the fact she knows her stuff, works hard to understand customers and communicates in a way people can understand. Kirsten also understands delivering value and "practices what she preaches".

In this episode of Trusted Authority Live Steve, Trevor and Andrew talk with Kirsten about the challenges facing professional firms and the actions they can take.

We highly recommend Kirsten's blog for anyone involved in professional services firms.

Also on the show this week are regular segments:

  • Major Point
  • Story time with Trevor; and,
  • The big chair.

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