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Towards a Trusted Authority Manifesto or Declaration

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Standing for something and telling the world what it is is vital for being a Trusted Authority Professional Knowledge Firms.

In this episode we consider the development of a Trusted Authority Manifesto. We talk with Manifesto Expert and Ideas Architect Geoff McDonald about the value of a manifesto or declaration for a Professional Firm. After considering the issues Steve and Andrew discuss what we might include in our Trusted Authority Manifesto.

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