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Trusted Authority Live

Trusted Authority Live

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Trusted Authority Professional Services Firms command premium prices & market position. Join us and our expert guests as we consider what it takes.

On-Demand Episodes

Trusted Authority Live

Decision making is critical to the success of the firm yet often overlooked. In this episode Steve, Trevor and Andrew talk about how a firm can make better decisons and avoid the pitfalls.
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Trusted Authority Live

In the old days we used to talk about the value of word of mouth referall. Many of us still do however there are range of other phrases becoming popular. Does your firm have: Fans? Followers? A Community? Satisfied customers? Is there a... more
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Trusted Authority Live

Pricing is the often overlooked strategy in many a firm. Today TA Live explores the many issues associated with price. A must listen episode for improving firm results.
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Trusted Authority Live

When a firm understands the problems faced by customers it established the groundwork for developing solutions. Trusted Authority Firms solve problems by providing solutions rather than pushing technical services. In this episode Steve,... more
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Trusted Authority Live

In the previous episode we talked about why becoing a Trusted Authority is important for a Professional Knowledge Firm. In this continuation we look at the critical success factors including: Collaboration; Expertise; Value; Connection;... more
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Trusted Authority Live

Becoming the Go To Firm in your market is the focus of many Trusted Authority Firms. When clients choose your firm due to your unique jnowledge and position in the market then you can enjoy the benifitis associayed with becoming a... more
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Trusted Authority Live

Knowledge or unique expertise is a key aspect of developing authority and becoming the Trusted Authority or Go To Firm in your chosen market. In this episode of Trusted Authority Live, Steve, Trevor and Andrew explore the role of... more
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Trusted Authority Live

The Firm Retreat can be a great success and make a major contribution to business results. It can also be a disaster. This week on the show Steve, Trevor and Andrew outline the 21 Questions that support the firm in planning and... more
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Trusted Authority Live

Understanding your customer is the starting point for becoming a Trusted Authority Firm. Once you understand customers and their problems you have the opportunity to create solutions and value. Customer understanding relies on... more
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Trusted Authority Live

Priorities for 2012 is the focus of the first Trusted Authority Live for 2012. Issues include: More clients More rewarding work Differentiation in the market; Value and pricing; Attracting and retaining staff; Selling valuable services; and Leading... more
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