This week we explore an idea that’s getting increasing attention from companies that are looking to increase productivity and improve the bottom line working with what they’ve got. We all know that each interaction between a company and a customer is a “moment of truth,” and that all customers represent a certain level of value to the business -- but it seems that some customers are more valuable than others. Our guest this week is an expert on customer profitability, and in part 2 of our discussion he explains how organizations can implement their own customer profitbaility programs.
About Our Guest Reginald White is a seasoned professional with experience in Marketing, Sales, Organizational Development, Diversity and Human Resources Management. Over the past 20 years he has held VP level positions in Human Resources and Marketing. He has managed diverse teams and complex projects in Financial Services, Technology and the Pharmaceutical industries. In 2008, he founded Toran Enterprises, LLC, a management consulting and training company. dedicated to “helping individuals and companies see the invisible, so they can do the impossible.” Reginald is a member of the Les Brown Platinum Speakers Network and has shared the stage with Les Brown in both the US and London. He currently serves on the Cornell University Human Ecology Alumni Board and 100 Black Men of Charlotte.
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