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DEC LIFE GROUP LLC/American Independent Radio (AIR)

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Conversations of a S

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The FCC gets an option to outsource Sirius XM channels. The FCC is looking for ways to lease 12 Sirius XM Radio channels to independent contractors as part of last July’s merger agreement between the two satellite companies. Beverly Hills-based talent developer Malik Shakur thinks he’s got the answer. His iClick2Media offers to form a joint venture with satellite company AlphaStar International to create American Independent Radio (AIR). Shakur wants the FCC to select AIR to “manage” the 12 channels. His proposal says AIR will use social networks and will partner with local and national governments to recruit programmers. According to its outline, “AIR will also encourage current internet radio operators and established terrestrial radio programs and content providers to apply as well.” In FCC filings, AIR attorney Jeneba Jalloh Ghatt says AIR would be able to prepare content to be heard, as well as independently uplink the channels to Sirius XM satellites. “The benefit of this option is it eliminates the fear independent content could possibly be given inferior or discriminatory treatment to affiliated Sirius XM content,” says Ghatt. She adds AIR would assume all responsibilities from the satellite radio company, pledging to voluntarily enforce indecency rules. Promising a transparent process, it says the new channels could be launched by November.

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