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Workshop Wednesdays The Marketing Maniac

  • Broadcast in Business
Tough Talk Radio Network

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Workshop Wednesdays with Tony Gambone and his guest Wesley Murph

In 2006, Wesley Murph left a successful career in medical sales tostart a pet business.  Crazy ... I know.  But he built one of the largest (and most successful) pet businessesin the world ... using tons of direct response marketingcampaigns that he wrote himself. He even got his pet business on Cesar Millan's popular TV show called The Dog Whisperer (using a sales letter he wrote), which delivered millions of dollars in free advertising to his business.

Next, he started a home-based freelance business ... where he wrote direct marketing campaigns to help his clients get and keep customers ... and that business has taken off by leaps and bounds too. His area of expertise is personality marketing, and he even authored a book on the subject called Personality Marketing.