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Music Design was termed and conceptualized in 2005 by Leanne J. Flask, founder of Orchid Music Design and Co-Founder of Coro Health, who dreams one day that every business who uses music in an environment understands the ginormous impact it has on us physically, psychologically, behaviorally, and emotionally. From the first time she experienced the effect music had on a child with autism to the first time she applied music design principles in a California Pizza Kitchen she is constantly amazed that anyone could ever believe music exists in the background. Leanne has followed this passion by creating a music design agency, Orchid Music Design founded in 2009 in Austin, TX and co-founded Coro Health using music and spirituality to improve well-being in the healthcare industry. Having developed some of the most coveted music soundtracks, Leanne has been interviewed as an expert resource on music design and branding in publications such as Vogue Magazine, The Financial Times, New York Times, Chicago Tribune, The Las Vegas Sun, and Style and Design. She was honored to be nominated for a "Profiles in Power: Women of Influence" award by the Austin Business Journal in 2009. Leanne has designed musical experiences for some of the biggest names in retail and hospitality, such as Jones New York, LL Bean, Sheraton Hotels, Lacoste, Panera, Hotel Saint Cecilia and Talbots.
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