John Cruise began his career in mortgage banking 20 years ago. He has worked for companies such as Bank United, GE Capital, Bank of America and Wells Fargo Home Mortgage. His primary experience is in residential and commercial finance, secondary markets, portfolio management, sales force management and sales training. Mr. Cruise started Orion Mortgage Corporation (OMC) in 1998 and in January 2000 OMC had become the largest mortgage brokerage office in the State of Texas according to the TSLD (Texas Savings & Loan Department) now named the SML (Texas Dept of Savings & Mortgage Lending). As OMC’s President Mr. Cruise built a sales team that numbered more than 130 licensed loan officers. That same year Mr. Cruise became an adjunct professor at Houston Community College (HCC) in the real estate department where he personally authored the syllabus and created the class format that was used by all HCC professors to educate all mortgage finance students that attended the college. In 2002 John Cruise left OMC to partner with the owners of Northwest Lending (NWL). Mr. Cruise was directly responsible for sales force management and sales force expansion. Under Mr. Cruise’s leadership NWL expanded its sales force from 8 sales people to more than 140 in less than one year. After increasing NWL’s closed loan volume to more than $100 million per year, NWL had become one of the ten largest brokerages in the State of Texas. In 2005 Mr. Cruise sold his interest in NWL to pursue other interests. John Cruise is an engaging public speaker whose message is focused on teaching entrepreneurs the secret of how to “guarantee success now" and he has consulted sales driven organizations since 2002. Mr Cruise is the President & CEO of Small Business Today Magazine
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