Leadership Talk w/ Elaine Greaves with Kristina Paider

Kristina Paider is a best-selling author and award-winning hotel marketing professional with more than 15 years of experience. Her body of work spans all facets of writing, strategic planning, research, public relations, electronic media, communications and events. She is an expert in maximizing return on investment on allocations ranging from modest non-profit budgets to $3.5 million. As the former Senior Vice President of marketing and research for Jones Lang LaSalle Hotels, Kristina was responsible for setting and executing marketing strategy, developing and publishing more than 60 research publications, and overseeing communications for the firm’s business units. Under her direction, JLLH held the #1 press position for seven consecutive years. Kristina led the firm’s publicity on $15 billion of hotel real estate assets, and generated more than $1 million in press coverage annually. A former journalist, she has worked for Tribune Newspapers, NBC News, and other news affiliates, covering business, lifestyle and entertainment. She has served as a spokesperson for Forbes, the Financial Times, Wall Street Journal, Entrepreneur, and hotel trade magazines. Kristina has won more than 12 global and national awards for her leadership and communications expertise. She currently lives in Los Angeles, where she works as a writer and media consultant. Her best-selling book, Unbreakable Spirit, presented by Lisa Nichols, includes a chapter on her work as an activist with the NYFD on Ground Zero, following the events of 9/11