How the CEO can Best Help the Salesforce

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How can the CEO Best Help the Salesforce?  I interview Tom Anastasi, who has taught business for over 20 years and has been an SBDC consultant and business owner.  He is the author of The Successful Entrepreneur and has helped small and large businesses with sales and Marketing.  
He tells us:
1) How can the CEO support sales managers?
2) Why are salespeople an underutilized marketing research tool?
3) What is the best commission plan?
4) How can customer visits be a trap and how do you avoid it?

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