Todd Vowell  

Effective Automotive Direct Marketing is the topic. Todd Vowell has been working with Car Dealers and Ad Agencies from coast to coast for over 26 years. A monkey with a note in his mouth can get people on a dealership lot. But what brings them in and how they are treated is what makes the difference. Todd Vowell has traveled through out the country starting out first marketing Jackie B Cooper, North Americas #1 Sales Trainer in the 70’s- 80’s. After living out of a suitcase for years and learning all the different markets this great country offers, he moved to Automotive Direct Marketing and never left. Todd has created, produced, sold, and executed over 300 million pieces of Automotive Direct Mail that has resulted in over 600,000 vehicles delivered in the retail market. He has trained over 400 salespeople, administrative, and executives in this industry. He has also trained thousands of car dealers on how to handle ups coming through the door and making the most out of any Event. So how has the internet changed the automotive marketing world? What has Social Media done to the industry? Where does traditional direct mail fit into the big scheme now that we have Email? Will Email beat out Snail Mail? How do Car Dealers get buyers on their lot in today’s market? All this and more will be covered.