Tia Carr Williams talks to Dr Joe Pine about Authenticity

I’m very happy to be speaking today with B. Joseph Pine II, an internationally acclaimed speaker and an author as well as a sought after management advisor to Fortune 500 companies. A Visiting Scholar with the Design Lab at MIT, he co-founded Strategic Horizons LLP to help businesses conceive and design new ways of adding value to their economic offerings. His latest book, co written with James H Gilmore, is titled Authenticity: What Consumers Really Want, recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. He also wrote the award-winning Mass Customization and co-wrote the best-selling The Experience Economy: Work Is Theatre & Every Business a Stage. Today I will be exploring with Joe what 'Consumers Really Want'. Time Magazine recently selected Authenticity on its list of “10 Ideas That Are Changing The World.” http://authenticitybook.com/