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Tia Carr Williams talks to Dr Joe Pine about Authenticity

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I’m very happy to be speaking today with B. Joseph Pine II, an internationally acclaimed speaker and an author as well as a sought after management advisor to Fortune 500 companies. A Visiting Scholar with the Design Lab at MIT, he co-founded Strategic Horizons LLP to help businesses conceive and design new ways of adding value to their economic offerings. His latest book, co written with James H Gilmore, is titled Authenticity: What Consumers Really Want, recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. He also wrote the award-winning Mass Customization and co-wrote the best-selling The Experience Economy: Work Is Theatre & Every Business a Stage. Today I will be exploring with Joe what 'Consumers Really Want'. Time Magazine recently selected Authenticity on its list of “10 Ideas That Are Changing The World.” http://authenticitybook.com/

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