Do you believe in yourself? Seems like an easy question and yet; how many times do we doubt ourselves? Am I smart enough? Do I know enough? Will people listen to me? Will people buy my product? Are among some of the question we as entrepreneurs struggle with. When it comes to marketing the #1 thing we need to understand is that You Are Your Brand. In the end we buy people before we buy things. This is especially true on social media. Your future clients are already forming an opinion of us based on how we present ourselves. There aren’t necessarily any wrong answers IF we are being consistent and genuine. The authentic you coming across on social media WILL connect you to people like you and in the end these are the kind of people we want to work with and authenticity is the place we should want to operate from as a business.
So with that in mind today we are blessed to be joined by social media expert Heather Picken. Heather is going to help us understand how to present ourselves on social media for the greatest and most authentic impact.