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Professor Tim Baines, Aston University UK’s Professor of Operations Strategy, believes in the newfound idea of services-led competitive strategy, known as servitization.
Professor Baines specializes in the realization of competitive manufacturing operations and has worked extensively across a wide range of industrial engineering, technology management, and manufacturing management disciplines, with celebrated icons of servitization like Rolls-Royce, Caterpillar, Xerox and more. He will speak at the Service Lifecycle Management conference in Amsterdam next February. Visit the website to learn more about the program.
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