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Jeff Primes and the BIG Shaker ... Rock and Roll California!

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The South Bay Show

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Our guest this morning is Jeff Primes, President of Ready America.

Jeff joined Ready America in 2004 and is an authority on earthquake and disaster preparedness.

He is a member of his city's CERT team, a public speaker on the topic of preparedness and has been featured in numerous print, radio and television interviews on the subject.

During the past two decades, Jeff has trained hundreds of youth and adults in preparedness and safety.

In his role as President of Ready America, Jeff directs the operations of the company.

He is instrumental in the development of new products for both Ready America and QuakeHOLD! designed to help make families, homes and businesses safer.

He considers the company's greatest challenge to be changing the behavior of people to take action to prepare for emergencies.

Jeff served on the Editorial Board for the earthquake safety handbook, “Putting Down Roots in Earthquake Country”, sponsored by QuakeHOLD! and produced jointly by the California Earthquake Authority, the Southern California Earthquake Center and the U.S. Geological Survey.

In 2006, Jeff was recognized for his contribution to this publication with the Shoemaker Award from the USGS.

Jeff received his B.A. from U.C.L.A. and his J.D. from the University of San Diego. He has over 30 years of business management experience at the executive level and has devoted most of his career to the sales and marketing of consumer goods.


To Find Out More about Jackie Balestra visit


To Find Out More about George Butts visit

Web: http://www.MBCERTA.org

Email: gbutts@mbcerta.org

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