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Blair Warren's: The One-Sentence Persuasion Course

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Is it possible to capture and communicate anything of value about persuasion in a single sentence?

It is and I’m about to prove it. But first, let me tell you why I’ve gone to this extreme.

Studying persuasion and influence is one of my deepest passions and has consumed an embarrassingly large amount of my time and energy for over a decade.

I have family and friends who say my pursuit borders on obsession. They are wrong. It crossed the line long ago.

I know of no subject more fascinating, more empowering, more profitable, and unfortunately, more confusing.

Given the shell game of strategies and misinformation available, it is a wonder we’re still able to understand each other, much less persuade each other.

If this barrage of techno-jargon has left you more confused than empowered, take a deep breath and relax.

We’re about to take aim at this confusion, blow away the smoke and make things as simple as possible.

In fact, we’ll nail it down to a single sentence. Just twenty-seven words. And with these words we can work miracles.

But first, we must clear away some smoke.

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