The Social Marketing Academy

I think all of us are guilty of neglecting our website now and then.  We are busy business people right?!  Add to that the fact that now we don’t only need a website, but we have to focus on building our social media marketing campaigns and keeping up with our blogs.

When it comes to our websites, here are some thoughts for us to review.  Our online point-of-sale is the most crucial aspect of our online marketing campaign (and many times our offline marketing initiative).  This is the place where all of your leads will go, people will find more information out about your services and consumers will either purchase and reach out for a quote.  Obviously, when it comes it leads, this spot is your online hub.

So take five minutes or so and take a look at your website.  Then spend five minutes looking at your top competitors website.  Then go back and spend another five minutes on yours.  What is different?  What good ideas can you implement?  Is it as easy to navigate?  Is it concise?  Is there video, audio or incentives use?  Is it cluttered?

Heck, let’s pull your website up right now.  Take a look at it.  Where does your attention go first?  Does where your attention goes first convey your core message?  Could you see your average consumer getting confused to exactly what you do?  Are you giving them too many options?  The answers to these questions can provide valuable input to how you need to redesign your site.

Old Skool Tip: survey your customers or friends and get them to answer these questions for you! Also, your social media connections (if you have engaged them) will be more than willing to help.  Personally, I am asked to review  websites and blogs everyday and am always happy to oblige.

I truly hope this helps you find some items on your website that can be improved on.  Remember, 8 times out of 10, a full redesign is not the answer.  The only time a full site design is required is when the branding changes or it is absolutely impossible to identify what the product, service or message of the company/brand is.  Many times the answer to making your website more effective could simply be a quick change of color, copy or adding opt-in technology in the right place spot.

  1. Today's Best
  2. Top Shows
  3. Best of BTR
    1. Loading

      The Yarn Thing

      Shannon Okey on the Yarn Thing Podcast with Marly Bird

    2. Holiday Tips

      Holiday Tips For Each Type and What To Do With Santa?

    3. Cutting Through the Fat

      Join Partners and Health and Biz talk show host and her special Cailah Brock, co-founder and CEO of The Rock Solid Fitness LLC, Performance Training and Wellness Consulting. She is an Author, Certified Strength and Conditioning Specialist, and Health Coach.

    4. What Do Women Want For Christmas

      January Jones visits with Sporty King & Holiday Humor! What Do Women Want For Christmas? Hint: What Kind of Man? Sporty King, humorist, author, speaker and Veteran's Advocate shares this his holiday with humor with hope!

    5. Bridgett M. Davis

      Joy Keys chats with Author Bridgett M. Davis about her new book Into The Go-Slow.

    6. Race Relations In The US

      This week President Barack Obama and the first lady sat down with People magazine to discuss race relations in America. Best-selling author and director of outreach with Freedomworks, Deneen Borelli joins me with her reaction.

    7. Holidays Done Healthy

      Laura Theodore the Jazzy Vegetarian welcomes Best- Selling author and holistic coach, Victoria Moran to chat about tips and recipes for hosting a healthy holiday meal.

    8. TV Guide's Michael Logan

      Michael Logan has been TV Guide's daytime television reporter for 25 years this fall, and he came to Brandon's Buzz to reminisce about his quarter-century tenure at the magazine and to dish about some of his memorable interviews.

    1. Loading

      Small Business Unstuck

      Host Barry Moltz gets small businesses unstuck. He has founded and run small businesses with a great deal of success and failure for more than 15 years. This is a business radio show where he shares all the craziness of small business. It’s that craziness that actually makes it exciting, interesting and totally unpredictable.

    2. America's Most Haunted

      Official Internet radio show of forthcoming epic paranormal investigation book by Eric Olsen and "Haunted Housewife" Theresa Argie.