When it comes to our websites, here are some thoughts for us to
review. Our online point-of-sale is the most crucial aspect of our
online marketing campaign (and many times our offline marketing
initiative). This is the place where all of your leads will go, people
will find more information out about your services and consumers will
either purchase and reach out for a quote. Obviously, when it comes it
leads, this spot is your online hub.
So take five minutes or so and take a look at your website. Then
spend five minutes looking at your top competitors website. Then go
back and spend another five minutes on yours. What is different? What
good ideas can you implement? Is it as easy to navigate? Is it
concise? Is there video, audio or incentives use? Is it cluttered?
Heck, let’s pull your website up right now. Take a look at it.
Where does your attention go first? Does where your attention goes
first convey your core message? Could you see your average consumer
getting confused to exactly what you do? Are you giving them too many
options? The answers to these questions can provide valuable input to
how you need to redesign your site.
Old Skool Tip: survey your customers or friends and get them to
answer these questions for you! Also, your social media connections (if
you have engaged them) will be more than willing to help. Personally, I
am asked to review websites and blogs everyday and am always happy to
I truly hope this helps you find some items on your website that can
be improved on. Remember, 8 times out of 10, a full redesign is not the
answer. The only time a full site design is required is when the
branding changes or it is absolutely impossible to identify what the
product, service or message of the company/brand is. Many times the
answer to making your website more effective could simply be a quick
change of color, copy or adding opt-in technology in the right place
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