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The Social Marketing Academy

The Social Marketing Academy

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The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing topics! Host Christopher Tompkins will get right to the point and provide easy-to-use social media tips and tricks to boost the success of your business online! Like the content of the show? Well there is A LOT MORE WHERE THAT CAME FROM!

On-Demand Episodes

In this episode of The Social Marketing Academy, host Christopher Tompkins dives deep into the more complex side of Facebook Advertising. In particular, Facebook Retargeting. Christopher explains the importance of these retargeting... more

In this episode of The Social Marketing Academy, host Christopher Tompkins pulls you in for a personal chat about the importance of social media advertising to your business and overall online success. He shares his top five reasons... more

In this episode of The Social Marketing Academy, host Christopher Tompkins ventures into the wonderful world of visual storytelling and reveals the reasons why you need to get visual or get prepared to be left behind. Stay tuned to the... more

On this episode of The Social Marketing Academy, host Christopher Tompkins dives into the importance of identifying and tracking KPIs or Key Performance Indicators. He shares lots of reasons why you need to identify these as well as... more

Christopher Tompkins, CEO of The Go! Agency discusses paid content on Facebook and social media. He sits down with Marketing Assistant, Dan, to touch on the topics of: What is content? The trend of paid content getting more and... more

In this episode of the Social Marketing Academy, Chris and Daniel talk about target audiences in advertising. Dan starts off by giving a short history of target audiences and when they became popular, he then moves on to talk about... more

Christopher Tompkins, CEO of The Go! Agency discusses Facebook Ads, why they're effective for businesses both big and small and how they can best be used. He's joined by Dan, The Go! Agency's Marketing Assistant as they hit on... more

When it comes to advertising on Facebook, Twitter, and other platforms, it takes some expertise. It's not as easy as writing a post and clicking ?post.? Analytics, budgeting, demographics, and targeting are heavily involved. Check out these... more

Every day, technology impacts the ways in which we communicate with each other and the world. The rapidly evolving realm of social media is creating new avenues of social engagement, and revenue generation that marketers have... more

LinkedIn is aiming to take the guesswork out of ad optimization and media planning. With Engagement Insights, marketers are able to to take in-depth information and transform it into enhanced marketing campaigns and efficiently... more

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