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The Social Marketing Academy

The Social Marketing Academy


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The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing topics! Host Christopher Tompkins will get right to the point and provide easy-to-use social media tips and tricks to boost the success of your business online! Like the content of the show? Well there is A LOT MORE WHERE THAT CAME FROM!

On-Demand Episodes

Christopher Tompkins, CEO of The Go! Agency discusses paid content on Facebook and social media. He sits down with Marketing Assistant, Dan, to touch on the topics of: What is content? The trend of paid content getting more and... more

In this episode of the Social Marketing Academy, Chris and Daniel talk about target audiences in advertising. Dan starts off by giving a short history of target audiences and when they became popular, he then moves on to talk about... more

Christopher Tompkins, CEO of The Go! Agency discusses Facebook Ads, why they're effective for businesses both big and small and how they can best be used. He's joined by Dan, The Go! Agency's Marketing Assistant as they hit on... more

When it comes to advertising on Facebook, Twitter, and other platforms, it takes some expertise. It's not as easy as writing a post and clicking ?post.? Analytics, budgeting, demographics, and targeting are heavily involved. Check out these... more

Every day, technology impacts the ways in which we communicate with each other and the world. The rapidly evolving realm of social media is creating new avenues of social engagement, and revenue generation that marketers have... more

LinkedIn is aiming to take the guesswork out of ad optimization and media planning. With Engagement Insights, marketers are able to to take in-depth information and transform it into enhanced marketing campaigns and efficiently... more

If you feel social media is a daunting task and you don't really need it, you could very well be closing the door on many prospects. To be successful, one must move with the flows of social media evolution. If you haven't made a Facebook... more

If you're about to jump into the blogging world for the first time, you need to realize that this just like social media, there are some rules to consider. Many bloggers fail because those who manage them make critical errors. Here are the... more

With more people using Twitter every day, social media marketers can now use the Explore tool to learn which content will raise their engagement levels. But finding out WHAT to write about is only half the battle. You need to harness... more

Every industry or profession has rookie mistakes to avoid. Social media marketing is no different. Even though our version of marketing hasn't been around for a very long time, seasoned pros have learned from their mistakes and... more