This week we’re going to talk about the double edge sword of social media and online reviews. You have to be blind to the fact that social media and online review sites like Yelp! can either drive traffic to your restaurant as well as slow down the number of guests coming in your door. Social media can be a cruel mistress if not respected and treated properly.
To help me find a cure I am pleased to welcome my friend and restaurant marketing expert Joe Welsh to the show. Joe’s 25 years’ experience in sales and marketing within the food industry coupled with his marketing services development has given him the insight to understand both sides of the desk in creating programs that deliver results.
He has developed programs for Keebler, Nabisco, Pepsi, US Foodservice, Performance Food Group, Gordon Foods and many others.
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