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Liam Printer - Raising Innovation

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Theresa Robb

Theresa Robb


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Today's guest Liam Printer is a perfect example of raising innovation. Not only is he the Irish National Snowboard Champion, he is the camp founder and director of Learning Curve Camps ( www.learningcurvecamps.com ) . He combines skiing and snowboarding with learning a language! If you want a real life, happening now example of raising innovation this is the show for you.


0:19 Introduction

Blog Talk Radio (Music)

0:19 Theresa Robb

Hi! This is Theresa Robb and this is the Theresa Robb Radio Show, the show where we talk about Raising Innovation. Raising innovation in ourselves, in our families, in our businesses, and in our community, and today, I'm going to jump right into the show and not do a long promo because I am so excited. We have Liam Printer here on the show with us. And Liam is a perfect example of raising innovation. Not only is he the Irish National Snowboard Champion, he is the camp founder and director of Learning Curve Camps. He combines skiing and snowboarding with learning a new language. He is a real life example that's happening now of raising innovation. So let's jump in and start talking to Liam, and if you want to call up and you have questions for Liam, the toll-free guest call-in number is (866) 691-7711. Again, the toll-free guest call-in number is (866) 691-7711. And now, let's start talking to Liam. Hi Liam! How are you today?

1:32 Liam Printer

I am fine. Thank you very much.

1:34 Theresa Robb

And why don't you tell us a little bit -- let's start off telling us a little bit about this Learning Curve Camps.

1:42 Liam Printer

Yeah, no problem. The Learning Curve Camps was set up early by myself last year. It's actually a product of the Learning Curve Institute, which is an education and training provider company based in the West of Ireland and we specialize in a variety of things that we've opened. Actually my brother-in-law, to begin with, he was an addiction counselor, so we do courses in addiction studies, psychotherapy counseling, mental health awareness, and then I run courses in languages for French and Spanish. And prior to that, I do quite a bit of courses for teenagers who are preparing for exams in Ireland, and I have always been heavily involved in kind of skiing and snowboarding. And last year, I won the Irish Snowboard Championship so I was the National Champion. And I had always planned on combining my snowboarding with my love of languages and trying to bring them together in a learning environment. So, we got this concept ongoing now. They take place in France in the summertime and in the winter. For the ones in the summer, are actually run on a glacier up over a 3,500 meters altitude. You have kids and teenagers with myself to get to snowboard in the morning and skiing as well is offered with myself and other instructors, and then in the afternoon, there are the other activities, and in the evening, there will be language lessons and the entire camps are carried out in the target language. So, if it's a Spanish camp, then we just speak Spanish the entire time of the course, or if it's French, it would be just for French, or again for English as well. Sometimes we have kids coming from Russia who might want to learn English or from other countries, Spain, France for example, we just do the entire camp in the target language with a variety of activities and language lessons and then they get to learn to snowboard or ski and just have a really good fun during the week. So, it something we're really excited about and really keen to get going.

3:31 Theresa Robb

You know, that sounds great because I told you, we talked a little bit before the show, that I was really intrigued by this. Because being from the Lake Tahoe area, we are surrounded by ski bums. I don't want to call them ski bums, maybe ski dudes. There are a lot of guys, that's what they do is ski, and to get to the level that you have to get to, to win some titles and win some competitions, you really have to spend a lot time skiing.

4:11 Liam Printer


4:12 Theresa Robb

And a lot of the guys that I've been around and that I've seen, they get to that point where they're winning. And so that's all that they want to concentrate on, and the education goes to the background, the thinking of what happens next after my ski career is over goes into the background. All they're thinking about is skiing. Now, how did you not fall into that "All I am thinking about is skiing or snowboarding"?

4:43 Liam Printer

Yeah. It's a good question actually. I started skiing when I was about 14, I think, so quite late in comparison to the people who go up into Lake Tahoe area or in Europe who kind of go off with skiing on their doorstep. I started when I was 13 or 14. I got into snowboarding a few years later and it was just something I completely fell in love with and really wanted to do it. So, after my high school exams in Ireland, I took a year out before I went to university and lived as a ski bum, as you say, in France, just worked behind the bar and that is where I learned all my French. I got to snowboard every day, but I had always wanted to go to university, and I did toy with the idea of not going, but some of my friends and my family kind of talked me gently around the idea that it might be good to go and get a degree behind me. So, I did that, I went to Dublin City University and actually helped to set up a snowboarding club in the university. So, it meant that I did get to go away quite a lot with the snowboarding club to France and Andorra, to Austria, different places like that, and we would go in big groups. And so I did get a lot of snowboarding done and we did snowboarding on the dry slope as well. So, I kept it up the entire time, and during the summer, I'd go away and do some training and later out with the counselor actually held up on the glacier where I was able to do a lot of freestyle riding. So, I did keep it up the entire time. But yeah, getting an education was still something very, very important to me as I am quite aware that had I broken bones or anything like that, it's going to put me out of this and so I did kind of see the education as important. And after university, then I worked in a secondary school at night, in the high school, teaching French and Spanish. And then from there, I wanted to really go and become an instructor so I kind of packed all that in and saved my money and went off to New Zealand and trained to be an instructor over there and did a lot of snowboarding there, and then I went to Whistler in Canada and worked as an instructor there.

6:41 Liam Printer

And I sort of just trying to keep going from there and I entered the competition last year. And so, yeah, I mean like you know that the standard of skiing and snowboarding has got to in the last two to three years, maybe even five years, is phenomenal like the things that people are doing now is just unbelievable. And from an Irish background, I mean, our level would not be as high as in these other countries, but it's still a great achievement to become the national champion. But I am very much aware that in America or Canada, or even in Britain or in Europe, that's kind of the standard we have, might in comparison, maybe for that reason I always knew that having an education behind me would be something important as I kind of knew in my head that snowboarding wasn't going to be something that I would do for the rest of my life, just competition wise. I wanted to combine it in someway or form with the languages and that had always been an idea of mine really since I was about 17 or 18, and I had got really into snowboarding and always loved languages, so I combined the two of them together.

7:41 Theresa Robb

I'm surprised you started so late in skiing. So, it's never too late.

7:49 Liam Printer

Absolutely. Yeah. It's never too late and I would say, actually, a lot of the students I have and I work in Zermatt in Switzerland with ES Ride Snowboard School over there and we would get a lot of people coming over who are in their early 20s starting to snowboard and they would always say, "Oh, I wish I had started when I was 12," and it is very true. I wish I started when I was 8 or 9. But if you have the right desire and the right kind of passion behind it that you can achieve a lot just by kind of hard work and getting the right training and just really putting in the effort yourself. I've had my fair share of injuries over the time, but I just make sure that I got on rehabilitation as quick as I could and got back on my board as soon as I could and didn't let that affect me too much. So, that's been quite an important part for me. But yeah, I totally realize that not starting to snowboard below 17 is almost like considers me a granddad in comparison to some of the guys now that are winning the X Games and stuff that are only like 16 or 17 years old and they have been doing it their whole life. But it is a very different thing and I mean I am in it for the long haul and I really want to kind of help people to get into the sports and become passionate about it and I am really sharing my passion for snowboarding and languages with as many people as I can, really.

9:02 Theresa Robb

You know, that sounds good. And listening to you talk, when I talked about Raising Innovation, I really have an innovation mindset that I talk about and the first part of the innovation mindset is taking responsibility. And I am really hearing the responsibility side on both sides, being a good snowboarder and doing what it took and taking the responsibility to advance yourself and moving to New Zealand and moving to Canada and growing in the sports, but then also taking the responsibility to be educated. You willing and going back to the university is something that a lot of people that I know involved in skiing had a hard time doing. They did their ski career and then they went back to the university. I can think of a couple of guys who were early in freestyle skiing, that was the path that they took because they skied and did the skiing, and then after their careers were over, went back to the university and now have professional careers.

10:18 Liam Printer

Being responsible, it is definitely a big part of kind of Raising Innovation, having quite a bit of enterprise about you there is the risk-taking aspect to it, having a very unique idea of setting up a snowboard language concept. We're kind of the only ones in the world that do it in the way that we do it in terms of full immersion so we just speak the target language the entire time there. All the ones there in Argentina and Switzerland that have a similar approach, but they're kind of much more on a commercial basis with huge amounts of people and it's more done on a bit of a language class in the afternoon where there is -- it's full immersion, and for that reason, I knew I was taking a big risk to get involved in this and to really give it a go but being responsible and taking responsibility for your decisions is definitely really, really important in terms of innovation. You are right that that, that decision to go back to university is something that I'm incredibly happy that I did that and I'm really thankful to my friends and my family for being there to kind of talk to me about it and just kind of gently advise me in the right direction without -- like still saying, do what you want to do, but I had the choice to either go back and become a bartender for the second year in this hotel and kind of be senior bar staff and just get to snowboard every day again or go to university and try and kind put my mind to other things. I was always quite academic in school so it was something that I kind of realized that I did want to go into, so I'm really happy I did that. But yeah definitely taking responsibility in terms of being innovative is something incredibly important so you're right to highlight that.

11:58 Theresa Robb

I like what you're saying about your parents because a lot of this show -- I'm in this family area and I think as moms and as a parent, we can really raise innovation in our kids. And I have an 11-year-old son and everybody who listens to the show shares all kinds of Daniel stories. And he is kind of like you, he is more academic, thinks things through, but I would say it's not my job to decide what Daniel is going to be when he grows up. It's my job to raise him to become the young man he is meant to become.

12:43 Liam Printer

Yeah, exactly and...

12:44 Theresa Robb

And it sounds like the way you talk about your parents and your family, your family really did that for you.

12:50 Liam Printer

Yeah. I think -- like my family supports were very, very good. In fairness to my mother, she was very supportive in whatever I decided to do. I mean, if I did decide not to go to university and just to continue on the kind of path of being a bartender where I was and continuing to snowboard, I am sure she would have stood by me and absolutely you're right that it's not really the job of the parents to kind of tell their sons or daughters what they have to do and should do or must do or whatever. It does come down to each individual and whatever their interests happen to be and what they want to do is the really important thing. I'm just very glad that I had my sisters, my brother, and mom just there to gently kind of say to me, "Listen, you know you could always go to university and if you don't like it, you can just leave after a year and you could give it a shot anyway and see what you think and maybe try it out," and my friends as well, they were very, very important. There are a couple of friends, Paula and Jamie, and a couple of my good friends, they kind of advised me in that direction as well. It is a good idea to have some kind of education behind you in case things do go wrong, particularly when you're involved in a sport that has such a high risks as snowboarding.

14:05 Theresa Robb

Yeah. If you watch these guys in the X Games and in some of these events, their injuries are huge and some injuries are life-ending injuries. So, it is a high-risk sport. It's not easy to go out and do that and there's a lot of punishment that goes to your body.

14:43 Liam Printer

Yeah. I think I definitely like -- I mean just looking at just the other night, we were watching the X Games Slopestyle Finals and the amount that the athletes are pushing themselves now is just incredible. The amount of sports that has come on in the last kind of five years is the stuff that people are doing. And the size of the feature is, as you say you know, their life threatening features that these people are hitting like huge, huge cliffs and huge gap jumps and you know massive kind of rails and on steel stairs that the consequences are huge that there are people who are just pushing the level so much and that it's got to that stage where we need to be doing the craziest stuff in order to get right to the top at the moment and get your video __15:24__ and that type of thing. So, it is incredibly dangerous stuff but that's what drives everyone who is involved in the sport is just that new trick and learning that new little bit and doing something new instead of going out with your friends and having a smile on your face and you get that from trying something that scares you a little bit and it does have that adrenalin associated with it. Because I think as you get older, you say to kind of weigh up those risks a little bit more and you start think slightly more about what would happen if I did break my leg? What is that going to change or even worse? Whereas maybe when you are younger, you might not think so much about that. At the time you feel a bit more invincible.

16:05 Theresa Robb

When you're young, you do feel really invincible. I'm glad you talked about doing a new trick and being scared and you were probably scared when you started this, when you started the Learning Curve Camp, when you started this idea?

16:26 Liam Printer

Yeah, for sure. It's very true. They do link together quite closely. My business partner, Sean, has been great in these terms. He is a very much man who is kind of very unlike in the way he looks at things, he is very much like just go for it, just give it a go. What is the way that you can do this with a minimal amount of risk involved to at least test it out and see how it's going to work. And that kind of like -- he was a really the driving force behind it, you know? I would look up lots of things, but sometimes maybe not if I find the Twisters, because yeah, you are a little bit scared that it might just fall completely on its face and you got no bookings and it won't work out or whatever way you go about it that you might invest a lot of your time and money and it just may not work. But Shawn has been brilliant for that and it's one of the reasons that the Learning Curve has been doing so well is just that he is very much, "Okay. Look. How can we do this? How can we give this a goal with a minimal amount of risk? What can we do that it cost us the least amount of money to try it out and test the waters and see how it's going to work?" And then you get to feel it out and some things we have tried, you know, that haven't worked out too well and we've made the decision then that okay, that course obviously there's not a market right there for it right now in that particular location. And he's been brilliant for pushing that through, because there is definitely a fear factor involved and you are taking a risk and you're putting a lot of time and a lot of effort into this, and you do have to kind of realize, okay what's it going to be like in a year's time if this just doesn't take off. Am I going to be big enough to kind of step away from it and decide that maybe now is not the right time or do you keep kind of pushing because it's a passion and it's like your baby, you want to keep at it and make it grow. And even though there might necessarily be the market therefore and he has been very good at just identifying if there is a market there for something to go for it, and if there is not, to step away and move on to something else. So he has been great for that.

18:14 Theresa Robb

You read into many great questions here and there are so many questions that I want to ask you. In the mindset...

18:24 Liam Printer

Yeah, you got me talking first, so...

18:28 Theresa Robb

In the mindset of raising innovation, the first part of the mindset is taking responsibility. And you, talking about your business partner it seems like -- I talk about taking the responsibilities that you need to take, but then also handing over the responsibilities to the people that need to take them. And it sounds like you and your business partner have a great given-and-take of responsibility and it sounds like you and your parents and your family had a good given-and-take on responsibilities. So that's great, but the next question the other half of raising innovation that I talk about is understanding your why. Why you are doing this?

19:14 Liam Printer

My understanding of...?

19:17 Theresa Robb

Your why. W-H-Y.

19:18 Liam Printer

Ah okay. Yeah. Okay.

19:21 Theresa Robb

Because you have to know why you're doing something in order for it to really be successful.

19:27 Liam Printer


19:28 Theresa Robb

And I think listening to you, you know, sometimes saying your why is hard, but in listening to you, you really have a strong why. You're passionate about skiing. You're passionate about language. You know that you are doing something different. You are not doing the standard will learn language a little bit but will have a lot of fun camps. You are doing the full immersion work where you know people will really learn, so you have -- does that sound like your why?

20:04 Liam Printer

Yeah. I mean, definitely. I think again, it's come down to this like -- I've obviously been influenced by the right people in my life and because I can remember quite a few people with the same thing, and my business partner, Sean, definitely had been one of them saying, you know it's all about finding the thing that you really love to do and finding a way to make money doing that, so whatever it is that you love in your life for whatever, reading, playing tennis, talking on the radio, and making a way of making that a living and creating money from that. And I always love languages, in school it was my big passion, and I absolutely love snowboarding so much. And I love teaching, like I really, really love teaching and sometimes I really love to be whether it's teaching in the classroom, languages or teaching snowboarding on the mountain. I really do love that side also. So, yeah with the way of kindly going well. If I can put all this together and create a teaching environment that involves language and snowboarding, then I pretty invented the dreams of for myself. So, that was always the main driving factor that I love __21:04__ where I began to teach and you know, bunch of the teenagers and kids and some languages and also teaching goals. Riding with some goals, snowboarding with them everyday and that was the massive driving factor for me. Just felt like, that would be my kind of dream job, just to be able to do that, and I love working with kids and teenagers. I find it really fun and the kids are very young and high as well. So, it's something that I, I am very passionate and I love doing it. So, it's something that I would encourage any of your listeners if they had something that they really, really enjoy doing and whether it might not necessarily enjoy what they do to make money. See, if you can find a way to make some kind of money out the thing that you love doing. Whatever that may be, that could be just like talking to people. That could be horse riding and playing guitar, it could be whatever and maybe it might not be very clear right now, as to how can I make money from this or how can I make a living, but it's a good one to ask yourself and so, if it's something that someone said back to me, I think when I was quite young, may be 16 or 17 and still could __22:03__ I am glad that they did.

22:06 Theresa Robb

One of the things that I have just recently started talking about is I've done __22:12__ in some of the past writings I've been. And some of the past radio shows I've been, I've talked about chasing the bouncy ball. You know, somebody else put the ball in motion and you're never able to catch. Because, you're trying to play by somebody's else rules and as soon as you think you know what the rules are, the rules changed and so you never get to catch the ball, or I also talked about the Magic Eight Ball lifestyle, where you're unsure of yourself, so you this pulling. You call everybody around you and ask what you should do, or you know where in the situation what would I do, and you know, I talk about how bad both of those lifestyles are, and I recently have a person working with me, who said, you know, I read your ball analogies and let's start talking about a homemade ball, and Liam is really talking about having a homemade ball appear. When you make the ball out of the components that you want to make the ball out of. So, Liam is taking snowboarding and skiing, one love. Languages, another love, and teaching another love. And that's what he has made his ball with. And the cool thing about this ball is it's his ball. It's his rules, it's his ball. He gets to the side. He has created it, and so he gets to take it where he wants to take it. It's not like he have to go to a certain area to play with his ball. He owns his life. He owns his innovation here. Does that make sense to you Liam? Did that sound good?

23:59 Liam Printer

Yeah. I know, I think that makes a lot of sense, and yeah, just trying take the various aspects in your life that you really love and you're passionate about and trying to make that into something that you can work with then and I you said, it's a good analogy. You put them all together, to make the one jigsaw puzzle __24:11__ and that definitely make some sense to me.

24:17 Theresa Robb

And that you make the rule.

24:21 Liam Printer

Yeah, exactly. You get to the side of rules as well. So, it's by training that you have to always remember that if you make the rules, you have to play by those rules and you live and you live and go by your own decisions as well. So, it's important to have the right support around you, even you are making the right rule and trying to get that balance right between taking advice from people but also, if you are really passionate at something and you really feel like you can make this work, then you know, sometimes we have to persevere and just go for it.

24:49 Theresa Robb

And you can't wait for somebody to say I have the perfect job for you or I have the perfect business idea for you. You have to create it yourself.

24:59 Liam Printer


25:02 Theresa Robb

Now, in doing this. We've captured the mindsets that I talked about. The responsibility and why and then the tools that I used for raising innovation, the first one is knowing yourself, and I can tell by talking to you that you truly know yourself. You know what your good at, you know what you're not good at, but taking those scary steps that you've taken and running new tricks snow boarding. What have you learned about yourself during all this? Have you gone to know yourself in a different way?

25:38 Liam Printer

Cool, that's a quite tough question and I think -- yeah, I probably has. I think if you've started to get know yourself a little bit better and as you say, kind of like, just kind of __25:50__ with some fears and having to trying overcome them, and you sometimes, you have to try, you know, particularly in the world of snowboarding, like you, you know, I do definitely realize that I'm not as, you know, may be as brave as some other people, and I don't throw cautions to the windows. I am __26:06__ about use to and I was may be a little bit younger that I feel like the consequences are a little bit more now, and I want to concentrate on, may be some other aspects in my life, but definitely having faced with those things. It doesn't make you kind of, you learned a lot about yourself and the way that you interact with people as well and just, you know by having the right people around me and then being quite honest with you, as well the times that you can you learn more about yourself. I'm just saying that, you know sometimes, for example I had somebody that I've been with. I have spoke to one of my other colleagues and whatever way I have spoken to them, they obviously taken me off in the wrong way and that was something that I realized, "Oh, maybe I need to be more careful the way I face things. I don't want people to take me up in the wrong way and you do kind of learn stuff about yourself as you go on and particularly when you have your own business and you're trying to run your own business and push things yourself, and you know a lot of the most successful business out there, I ran by very, very reckless businessman who kind of then __27:04__ you won't stop for anybody. I've realized that it is quite important to kind of really make sure that the people around are kept close and that you, that you do the right support because you still do need advice, no matter how good your idea is, you need help, and you need people, the right people around you to guide you I the right way. So, it's become very clear to me that, you know, although I do, I'm a very independent person and I feel very strong about the things that I love that I do __27:30__ that I can't do this just on my won. I do need the right people there, who give me the right advice and maybe making a reality check every so often. So, it does definitely teach you a lot about yourself. I think that is an important point.

27:42 Theresa Robb

And then the second tool that I always talk about is trusting yourself because so often we don't trust ourselves. I don't know... where I grew up and I want to say here in the US but I don't want to say to totally lump everything together.

28:09 Liam Printer


28:10 Theresa Robb

There seems to be a march that we go on and if you go to school and you do okay at school, then either go to the university or you go and get a job, and you have that job, and we seem to have this set path that we go down and we see everybody going on the set path, but when we, say, you know I'm not really happy on this path, and we step out of the path and we start doing something different. A lot of people are afraid to be different and so the second tool that I always talk about in raising innovation is trusting yourself, and have you really learned to trust yourself through this whole process, that you can't support yourself that you can't bring this idea into a successful business? Are you using trust and now you're learning trust?

29:06 Liam Printer

Yeah. I think, definitely what you're saying about the -- like the mindset and the path in life and going one way and then the other following the certain the rules is definitely that you get back in an island of love and that you -- a lot of people will do this very, very similar thing to what you're saying, primary school, secondary school, then you go to university, you got a job, you got a mortgage, you start a family and that's kind of how it works and particularly where I found the __29:30__ some quite of small town in the west of islands and when I got into snowboarding, it was very different and it says and then obviously like not going to university straightaway, I took that year I __29:40__ to live in France and that very -- at that time, it was very unusual for anyone to do that. I think I was the only one in my class to not be going directly into university of the academic and such and so, that was quite different. I think some quite an early age, I think I learned to trust myself and to be quite strong about the things that I believe that I'm not following the path, and I did kind of way, different __30:05__ to most other people it's because of what I was into, I was really into and then, you know, football and rugby and different sports, I was much more into the surfing and snowboarding kind of thing where again, at that time, which was kind like kind of 10 years ago and there wasn't may people doing and try the things and now it's quite a lot more mainstream but you do have to have a lot of trust in yourself and you believe in yourself that you can't do it and again, __30:34__ to the sports, I think I had around me but I'm just __30:33__ people there to kind of remind me that you know, that I have strong personality and they could go __30:40__ when I needed to, but without them around you know, it is you do need advice and supports in order to make it all work.

30:52 Theresa Robb

I left the university and this is years ago, I'm much older than you and got a job in early software and I remember when I came home until my dad that I was going to work at the software company having never taken the computer course before my life.

31:10 Liam Printer


31:11 Theresa Robb

He was a little worried that his daughter is going off in this direction that he totally doesn't understand and it took him a while, it took him about a year and he watch me do some of these things I started working for the software company and then __31:34__ I specialized in Carribean. I did __31:40__ for hotels and resorts and I specialized in Carribean Hotels. So, I commuted from Reno to the Carribean all the time, and so finally, he looked at me and said you're my free spirit. I don't know what you're going to do next but I know you're always going to be okay, and did you have a moment like that with your parents where your parents finally went, "Okay, we don't really understand what you're doing but we know you are okay."

32:12 Liam Printer

Yeah. I think one of the most important things was there, like my mother and family -- you know, whatever makes you happy kind of thing, you know, as long as you're not hurting anyone. It's along the way, like whatever makes you happy then go for it. You know, it doesn't following really the traditional use and I was kind of more __32:33__ on my classmates going to become, you know doctor and lawyers and __32:37__ and my past was very, very different but in general, yeah, I think when I decided to go on snowboarding and become and an instructor and stuff. Again, my families are just -- they were great. They were just very much I guess, you know go on __32:52__ if that's really cool. If that's what you want to do and if that's what makes you happy and you feel like you can make a living out of it and then go for it and I was very much kind of free spirit as like to someone from a small town to the west of islands and should be gone off snowboarding and became an instructor and go and trying to do a lot of traveling and that fall in to the kind of the routine I've got in the mortgage and the family and has become a lot more people doing things like I that which I think is great. And the people got this freedom to go and do other things but there were definitely moments there to say __33:26__ wondering nothing is going to end up kind of doing or anything but I think I realize that I am kind of focus and motivated individuals and that whatever I put my mind to I do it a 110% and trying to make sure I do the best job I possibly can, whatever that may be, if that is working with waver or whatever working with child or teaching snowboarding or teaching languages that I'll do my absolute best to give it a good goal, and I've been quite lucky to just -- I feel like quite a grounded individual that about the same around me some kind of young age have been really important and have really helped me out and I've never kind of fall with the wrong crowd or anything like that which I've been important and then, but I think definitely like my mother was very supportive about it and that you know, whatever I not wanted to do as long as I am happy that she would kind of support me fully. So, that was kind of important for me growing up.

34:21 Theresa Robb

You had a great mom.

34:23 Liam Printer

Yes. Absolutely. I still do.

34:27 Theresa Robb

That the last two tools that I always talk about using and raising innovation are letting go and that's letting go of some of the our frequencies notion but this is going to go this way and this is this the only way it can go and get in to the middle of it and we find out that frequency notion that we have really isn't true and this is where I see a lot raising innovation fell apart if you get this idea and you hold onto it so tightly and you refuse to let go that you can't look at the possibility which is the last tool that I used in raising innovation. What frequency notion have you had to let go off during this journey?

35:18 Liam Printer

Yeah, I think it is actually very important things and you know just the letting go kind of thing that each of us as I mentioned earlier that certain things no matter how good and idea you think there at a certain things that you're just doing work or it might not be __35:33__ at this particular time and that particular location and no matter how strong you feel about that, you do have to let go of some ideas of the way you think it might work and you know, for example with me, like I always wanted to have a kind of 20 or 30 kilograms at times at the beginning and that was very much __35:54__ do it and I kind of to let go that idea just because I have to realize that the first one, I want to keep this small and make sure that I have the right staff around me and that I could obviously at all personally, and then it turned out to be a much stronger product anyway, which just eight children on the __36:12__ so much more out of it because that was something that took me a while to just let go of that idea and just trying to let go of by the real side really but I guess the other thing that you come across that you're convinced that this is going to work and that this is the idea and after a while you do have just to kind of say actually, you know what, may be I need to just kind of let that go and concentrate on this other aspect and a friend that I have here who actually a friend of my mother who __36:41__ come in the UK and she __36:44__ the whole living language and action __36:48__ and everything in the United Kingdom. She is Berlin __36:52__ and she was saying that she kind of 36:55__ the business, she owns business for 20 years but she constantly changed what she thought was going to work and the concept of the __36:59__ like completely change within five years.

37:04 Liam Printer

It's because of different people changed into different ideas and they decide, "Oh, yeah. Let's go with that." And that's when she had to let go of a lot of __37:09__ kind of plans and stuff and through it and through us, and with the Learning Curve Institute for example, we are mainly __37:19__ and our mission was to bring a credited educated and training into areas of Ireland that normally don't benefit from the education opportunities that exist within big cities, but we have to in some ways let go of that __37:29__ because sometimes there's just not enough people in this __37:32__ and then we had to actually move in to slightly bigger towns and that's something for us that we have to -- it's been hard to let go of that and we still push hard, of course in the rural areas but you do have to kind of accept that fact that although, we want to this in the rural areas and we want to have the right people come in. If there's not enough people to run those courses, no matter how hard you try then you do have to let go of that a little bit and may be move to the next bigger town and then get more of as an audience. So, things like that, definitely you do have to let go of some things that you say but then opens up other possibilities and allows, if you have an open mind in business and allow it to be open then you can definitely allow your business to grow up like strongly.

38:17 Theresa Robb

You do have to let go and you're constantly letting go when you're in business. You think like Liam has said, you think other is going to work and then you let go. You know, you see that it is not you have to let go of that whole idea that this is what, what have to happen, and Liam we found a lot the same, I grew up in a very small town in Central Nevada out in the middle of nowhere. The closest shopping, to go close shopping, there was a little city 90 minutes away, but the closest really good shopping was three hours away by car. And so, I note that rule and I know that it's hard to have bigger language program and different educational program out in the rural areas and so I have a love for the rural areas, I'm not a city girl but I know eventually, you will be able to figure out something for the rules, because I've always trying to figure out how I can help the rural communities with some new innovation ideas, so I know you will get there eventually because I will too. Now, we have about 20 minutes left and I want to talk more about your business. The show is generally listened to in the US and Canada. And we were talking before the shows because with Daniel, I was saying, "Oh, I thought this was a really good idea for away for Daniel a language which is send over to Liam and do one of the camps. So, are these camps open to US and Canada families and what ages ranges that you're looking for? Go ahead and do a promo now.

40:14 Liam Printer

Perfect. Okay. The camp site is most definitely open to and citizens from United States and from everywhere really to be honest. It is again, just as you said, it is one of those things that I had to like. When I first started it, my main idea was to market this all the students but as I am sure you are aware, I live and had quite hard with kind of deep recession and people may not be only to afford to send whether or not they would have been able to two years ago, and so I have had to kind of like over the part and maybe it would not be just __40:44__ so it maybe this would be something further below the market and it is definitely a lot of people have been contacting and they are actually some from the US and some other people in New York and Chicago and onto me it is just asking could their sons or daughter come over and come meet me in the airports in __40:59__ or in France and absolutely the answer is yes. You know, definitely and we do that the council run at the moment, it is just depend what you are saying for ages. We at the camp running at the moment mainly the same does kind of 13 or 14 up to about 17, that is the kind of age group that __41:16__. However, we are more definitely open to the camp for younger aged children from kind of 7 or 8 up to about 10 or 11 and that's kind of age group is low and it is depending on the level of friends and family they have. So the ones that we are running at the moment in summertime in France and in the winter in France are kind of children might feel have done French or Spanish for maybe a year or two years in school. So that at least they are able to have the very basics of a conversation of saying a little and asking for things that kinds of what we are looking at to and however we would like to open it up maybe next year to have the 12 or 13 year old come over. We might not have done very much French or Spanish in school and may actually be coming from scratch and to teach them to learn a language during the week or the two weeks that are with us on the account and some are very, very low, low level.

42:06 Liam Printer

So that is something that they definitely open to and, just in terms of your listeners, it is the one to check it out in www.learningcurvecamps.com is the website. And we are on Facebook if you just look up Learning Curve Camp so I just done a new page and so people can check that out. Even see photos and different things and there is a load of information and just getting contact with us through the website. But it is definitely open to everyone in the US and Canada, that I am doing two weeks in July in the summertime at the moment that we are definitely open to have more days if we have enough people looking to do it and it is also open to people who wanted to learn English. So listeners, if you may have some other countries there are people who speak their language is not English, and they want to get their English better, they can come and do these courses of those and then we will do the whole in English and teach them English. As long as there are a lot of they might be good in English but it not just be perfecting and again, another big question is, does my son or daughter need to be able to ski or snowboard, and again, the answer to that is no. If they have never skied or snowboarding, that is absolutely we can take it as complete beginners. If they are experts and they have been doing it all their life again that is totally fine. Generally what we will have is two grades in one and lower level or beginner, and one with the kind of higher intermediate level. If that happened that they all immediate, then perfect or if they are all beginners, then perfect. We have couple of members and staff there, a very small group, just eight children, two instructors and staff members, and so you are looking at having like four children in a group with the instructor or with myself. So we got a have huge amount of one to one time. It does not mean that they are speaking French, Spanish or English. The entire time during the camp, one of the big questions I am proud of in going on to the school in Ireland this week I have talked has been, how do I know my son or daughter does speak French or Spanish during the entire view of the camp. And my answer is about is that if they are with us, so I am 8 am until 10 or 11 pm, so that we are speaking French or Spanish or we are trying with us. Because there is one member of staff the four kids, so they have to do this and now they are staying in their bedroom so I am not going to be listen to their door and check if they are speaking French or Spanish or anything but, you know, that is kind going to be up to them to do it.

44:18 Liam Printer

But I hope that during the daytime, that they will be speaking so much whether they just get so much of it included in the language lessons as well so hopefully, that is going to be for some of your listeners.

44:28 Theresa Robb

You know, it think it will because -- you know, here in the US we have been hit really hard and employment is still really, really high and being here in Nevada, we are one of the hardest hit state with this economic downturn, and part of this -- it is because so much of our education is public education, because the state government and the communities are not making this much money, we cannot put as much into education as we want to. And one of the first things that our __45:07__ seems to be cut, our languages and with my son Daniel, I first found Liam while we were in Vermont, and I am trying to raise a little boy who is very world aware. We spent a lot of time in Europe, we go up to Canada. I talked to him. I lived in Hong Kong for a year. I talked to him about living in Asia. And I do want to take him over to China at some point in time. But because we have traveled so much with Daniel, Daniel is language aware. Does that make sense? And so he tries to learn French. But there is elementary school, there are no languages available. We don't start learning languages. I think as early as you start learning languages, there in Ireland, and so this camp I see is being a huge advantage to kids like Daniel, that they want to be more world aware and understand languages better. In this way, we can get them started to a little bit earlier. So getting the plot here.

46:20 Liam Printer

Yeah. I think so. I think it is very important just languages are so vital and in the modern day and ages especially French and Spanish. You know, it is a real language in goal. In Ireland we sometimes at the same kind of issue that maybe language is sometimes getting neglected when, but just because English is their language, and they got a little bit lazy with learning another language. But it is so important as you say just for children to go up with an awareness of other languages and because it is such an advantage when you get to that age of 17 or 18 and you are looking to get a job, they are good university, and if you have another language behind you, it just makes you so much more employable and it just makes you more rounded and you get to travel __47:05__. I don't really know why because some reason that I think noticed that early when I was quite young, when I was 15 or 16, making choices in getting school and I decided to do French and German, as my final exams in High School. That is a decision that I can remember being quite young and thinking, I see that it is quite useful to have when I do a lot of traveling when I am older and that I am so happy that I came to that decision and because having these languages behind me has made it very easily to get jobs and to travel and to kind of work with people from different backgrounds and from different places and it does give you a huge advantage. So it is something that definitely the parents out there, you know, trying to get your children involved in language from an early age. It is so important then with these camps. The great thing is that the children look at this, I get to go snowboarding for the week with the National Champion and learn loads of new tricks and everything, and they don't even realize that they are learning a language at the same time. Actually our slogan is then, you want to be the more of your learning. And that is the really important part of it is that we don't wanted to see like you are sitting down, learning __48:13__ and grammars.

48:14 Liam Printer

It is more that you see the language in action, we will tell you how to chat in a restaurant and I would just have fun with other people and talk, and then at the end of leaving, with the real load of passion for the language and they are happy and proud as the fact that they have learned some and they want to keep using it and keep talking with it. So it is something that getting their passion into the languages from the age, it is just so important and when they do that level with their stage where they are 17, 18 or 19, and they are going out looking for jobs, then going to a university or whatever it maybe that having another language behind you just makes you so much more employable in one sense and under the recession is going to hitting everywhere, that is really at the moment, but also, just in terms of working with people from different backgrounds and __48:56__ as you said for Daniel, going to get some countries is very important to get that culture, diversity in your personality that you are able to __49:05__ people some from France and Spain and have a little bit of an understanding for their culture and we do a lot of culture and kind of awareness in the program as well. So it is something really important.

49:17 Theresa Robb

Now, if they will research out there, you know, it seems to me I saw that somewhere and I am trying to remember if I saw it on your website, but there is some research that if you are active while learning the language, you learn the language better.

49:30 Liam Printer

Yeah. There is research, they actually -- you might have seen it on our website. It is the company called Brain Gym, and they have done a research and it is called Educational Kinesiology. It is all about learning the movements and learning to adrenaline for sports and adventure and they have kind of proved that you can vast and improve the amount that you learned...

50:00 Liam Printer

By movements and by doing between something that you are interested in. So by doing sports and by doing events of further activities that you are actually learning and you are developing parts of your brain that you normally wouldn't by just sitting in the classroom and we have to also realize that everybody learns in a different way. You know, that __50:18__ and people really learn by listening, people can learn by seeing, people can learn by moving and we are all different and by having environment where you are snowboarding or you are skiing and combining that with classroom activities that you actually taking in all the learning stories. So, people do learn by listening or given to them in the classroom. Maybe learn by feeling then you are given it to them under snowboards and people learn by watching then you are given exams as well by kind of showing in the different things. So you are really adapting to all the different types of learning stories out there and that research conducted by brains is really important on what we are doing and it really backs up the fact that you can learn so much more by doing something that you haven't formed in and interest in. And I, myself, I am definitely a graduate of that school. When I was a teenager my Mom, sent me out through them, your oral language of college of course, and that was one way I spoke to him in the entire time I was there and quite improved my German in that stage because it was all gone through fun sports and activities and again, when I learned to all my French, it was as in a result where I was snowboarding and it was for me important to learn this and all this kind of stuff helped me instead of just learning it in the classroom. I feel that it is important to have that blend of learning going on.

51:31 Theresa Robb

So you -- not only have you taken the things that you like to do. You can show that the things that you like to do can go together and can really work by looking at the activity and learning the language and the research that __51:47__ has come out with. I just wanted to point that out so you are not just sending your kids to have fun and maybe they will pick up a language. You are sending them to have fun and they will pick up a language instead of -- I have a niece who would come in over to Germany next year for the entire year. She is in the university and in order to be able to do that she had to spend all summer in New York City going to German classes to get her German to the point where she was eligible to come to this. I would much rather go to the French Alps and ski and learn the language than go and sit in New York in a classroom for the entire summer and give up my summer to sit in a classroom.

52:38 Liam Printer

Absolutely, and I think yeah -- you are definitely hitting in the right the point stages and just it has settled things as language and action. You know and by doing it for a week in of full emersion environments and in doing fun filled activities with other people's language and age, and __52:53__ that are young. You know, what, we are all going to be in our kind of mid to late twenties, that people are working with and so we are not. Well, you know children sometimes got their defenses up and particularly when you see the kind of work to them and it seems like a much older teacher and everything but you know, we're snowboarders, we're skiers, we drive __53:11__ and we can have a laugh with the teenagers and the kids, and I think that's really important to connect with you and __53:15__ speak up a bit and then make a few mistakes. And you know what? I do, I am actually teaching a course on Saturday on Ireland to high schools students for their oral examination and for their exams. They are coming up with French and Spanish. For they exam of 15-minute speaking and there is all their feedback of being that __53:34__ learn so much more on their revision courses and preparation courses with me because I approached them in a different way and I approach them much more about the language, the real language, the language that is used in the country and all of that actual language and getting in to use it themselves that in the speaking rights and in the beginning making of fun, making of something that they are interested in as approved to - it is really feeling like a chore and that's going to really big difference. If you look on at our website, The Learning Curve __54:04__ for websites and there is a video up there and feedback from the students I had on language courses before. And then you can see from there, and they have actually say about in that says, "Just like doing games and activities." But they actually learn way more without even realizing it and they are good by sitting down in a classroom and looking up at a board and doing varied tables and stuff. So definitely getting the movements __54:27__ that is something that I have made interested in and it feel like it really works.

54:33 Theresa Robb

And you know, here is another flag for American family system. Their kids however -- Daniel because he knows a little bit of German and because he knows a little bit of French and __54:45__ and so we hear Spanish quite often. This year, his teacher isn't doing spelling test. She is teaching them where the words come from and Daniel because he knows these different languages and he is aware of the different languages, he is able to __55:07__ and go, "Oh, that kind looks like it has a French beginning. It's kind of French or does speak a little German." He is understanding spelling and English better by knowing additional languages.

55:26 Liam Printer

I think, it's really-really important because I did French and Spanish in university. That is something that really-really interests me. It is just the origin of language and the origin of words and how they come together and link together and it's again, that's something that I will bring up in my teaching that the students will just find interesting and you can see it. You can kind of see that twinkle in their eye or whatever it is that you want to say. When you say it from them interesting, "Oh, you know, this word comes from here and that's why I found like this." And then will go, "Alright, okay." And it is almost like it's helping me a little bit of trivia as well and so that they feel like you know, "This guys really knows the language. He is really into it." And then they start again with a little bit of love for it too.

56:09 Theresa Robb

So, you know, there's a whole -- for some reason and you run into this too because we're English based. We get away with using English everywhere. I have been able to travel throughout Asia and get what I needed using English. So we get lazy and we don't think we need another language but even to understand our own culture and to understand our own language, it's really good to know and understand other languages. And so the more I talk to Liam, the more I think it's like "Oooh...we're about a year or two away from sending Daniel over to him." But this is definitely, I have been telling my husband, "We should really look into this." And I know some other families that I am going to tell them, "You really need to look into this." because it not only helps you learn the language but it helps you in so many other areas academically too. Does that help with that little trouble there Liam? Do you have anything to add? Liam Printer (00:57:18): Yeah, I know. Definitely -- I think that's definitely the right way to look at this. That it is not just about learning language and but it is all just about the personality of the children as well that really coming out by going on this camps and kind of pushing themselves academically and also in sporting environment where they are the snowboarding and testing the limit and as we have talked about earlier. Maybe trying stuff that, maybe it was a little bit scary to them at first but it __57:44__ their confidence and it has with sides of their personality, their cultural diversity, everything and but you know just in benefits. There is so many benefits too which you know, they, themselves will go and at the people and make friends from all over the world come back you know, and speaking the language quite proficiently and also having snowboarders or skiers for the whole weekend and being much better __58:06__ snowboards is getting really high end instructions, staying in a really nice __58:10__ with __58:11__ and Jacuzzi, and hanging out in up in the French Alps and they are having fun doing different activities with us. It's the whole environment. So yeah, I mean, I will definitely -- just anyone experienced like it might be something their children would like just to check out at learningcurvescamp.com and just send me an email and I will get back to you and let you know all about it and they will send you over some brochures.

58:33 Theresa Robb

You know, that sounds great and we have 90 seconds left. So, I just want to point out. I want to thank Liam for being here but I want to point that Liam is raising innovation in all the kids that he has coming to the camp. He is teaching them to take responsibility and give responsibility. They are understanding the language better and their own language better so they are starting to know why. Coming to these camps they get to know themselves better. They get to trust themselves. They get to let go of some pre-conceived notions that they have had and they get to explore possibilities. They get to look at the possibilities that they will have in their rights by knowing another language. So Liam, I want to thank you for being a great example of bracing innovation. I want to thank you for working with the kids and being on this show and helping me raise innovation and you can find more out about Liam. He mentioned it earlier. It's learningcurvecamps.com. It is in my show notes...

59:35 Liam Printer


59:36 Theresa Robb

If you want to click on there and good luck to you Liam and good job.

59:41 Liam Printer

Thank you very much for having me on the show. I really appreciate it. I hope they are listening as well __59:46__.

59:49 Theresa Robb

Irish is easy to understand. Thank you very much and have a great evening. It's what?

59:55 Liam Printer

Lovely. Thank you very much Theresa.

59:57 Theresa Robb

Thank you. Bye!

59:58 Liam Printer