Secrets to Creating Book Titles that Sell

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All authors at some point come face-to-face with their most challenging decision: what to title their book? Before simply throwing a dart or taking a vote, Liz Goodgold, branding expert and author, will share 5 Secrets to Creating Book Titles that Sell. With her fiery energy and on-the money advice, her “words of Lizdom” can mean the difference between your book being read or landing in the red. 

 

About our guest: Speaker and author Liz Goodgold is a fiery redhead with over 20 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing.
 
Liz’s talks are the epitome of “edutainment” – blending information, education, humor, and real-world examples. This fireball of energy takes issues directly from her audience demonstrating how branding is the key to boosting business.
 
Liz is a practicing “branding guru” having worked for such major clients as the World Trade Centers, Sharp HealthCare, Quaker Oats, and Univision, so that she knows what works and what doesn’t.
 
An often quoted expert, Liz has appeared in over 500 media outlets including ABC, NBC, CBS, CNBC, CNN, The Wall Street Journal, and The New York Times. Visit her at redfirebranding.com or follow her on Twitter, @lizgoodgold. 

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