Publishing Insiders - Book Bloggers and the new FTC Guidelines

This week The Publishing Insiders are tackling a new issue in the world of online book promotion - new FTC guidelines effective December 1, 2009, that are designed to require book bloggers to disclose not just their material connection to the "advertiser" that provided the ARC or book in question, but to return that product to its original source once the review has been posted. We will have guest attorneys on this show to discuss the issue! Packed with insider scoop on everything publishing, host Penny C. Sansevieri discusses tips and strategies on topics ranging from marketing to promotion and publicity. Penny will also talk about the hottest releases and newest trends with special guest hosts – from agents, publishing executives, and authors. The Publishing Insiders will deal with the concerns of every writer as well as answer questions regarding anything in the book world. Also, Jeniffer Thompson of MonkeyCMedia presents “Web Site WOW,” tips to help you learn the tricks of the trade for designing stellar web sites. The Publishing Insiders also regularly features Paula Krapf – a veteran journalist and Internet publicity guru.