The Publishing Insiders, with Special Guest - Author from the book, Tuned In - Craig Stull

This week's guest is one of the authors of the book, Tuned In. Craig Stull is the Founder and CEO of Pragmatic Marketing and the creator of the framework that the company uses to provide training and consulting services for creating tuned-in businesses. He has more than two decades of experience in the Strategic Role of Product Management, specializing in new product launch, turnarounds, positioning, naming, and potential client needs identification. Prior to starting Pragmatic Marketing, Craig was Vice President of Marketing at three large software companies. In addition to his fifteen years of experience with Pragmatic Marketing, his career was equally divided between product marketing, sales and technology roles. This unique combination of skills gives him sensitivity to the full life-cycle of building winning products and services. Packed with insider scoop on everything publishing, host Penny C. Sansevieri discusses tips and strategies on topics ranging from marketing to promotion and publicity. Penny will also talk about the hottest releases and newest trends with special guest hosts. The Publishing Insiders will deal with the concerns of every writer as well as answer questions regarding anything in the book world. We welcome Laura Holka as a regular guest to host "Coaches Corner" on the Publishing Insiders. Laura is a Producer & Media Coach (a Television veteran of over 25 years). Laura teaches the ABC's of media! Also, Jeniffer Thompson of MonkeyCMedia will be hosting Web Site WOW tips to help you learn the tricks of the trade for designing stellar web sites. Our show also features Paula Krapf - a veteran journalist and internet publicity guru.