Luxury Marketing Council & Real Estate

Join hosts Cliff Perotti and LisaP as they talk luxury services with the Chairman of the San Francisco Luxury Marketing Council, Alf Nucifora, and how it relates to the luxury real estate market.

Alf Nucifora is the Chairman and Founder of The Luxury Marketing Council chapters in San Francisco and Las Vegas. The Luxury Marketing Council is a global organization representing more than 850 of the world’s leading consumer luxury brands. Currently, he also serves as principal of a marketing consulting firm, having “retired” from the responsibilities as Chairman of the Southeast office of a $310 million advertising agency in 1990.

A native of Brisbane, Australia, Alf entered the advertising and marketing business on the corporate side working for two Fortune 500 companies, first in Australia and then in the United States. He then made the move to the advertising business and later advanced into agency management.

Alf, who is an avid spokesperson for the continued growth and success of the marketing profession delivers speeches and seminars dedicated to sales, marketing and communications to Fortune 500 companies, organizations and associations across the country and abroad.

Alf graduated from the University of Queensland with a B.A. Degree. He furthered his formal education in the United States, attending the Harvard Business School, where he earned an M.B.A. Degree.

The Property Beat is sponsored by Lion & Foster International, Inc., an international luxury lifestyle agency helping clients with their real estate needs in the U.S. and abroad.