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Welcome to the Blog-o-sphere! In this episode we invite back internet marketing wizard Jim Caudell, who specializes in coaching consultants through online marketing efforts.
Why is blogging so important in the first place? Because, as I’ve been preaching, education-based marketing is the most effective way to market in this profession. One of the best ways to do that is to write! You don’t need to be the next Hemingway but you do need to publish authoritative information on the topics you specialize in. Blogging is one of the most effective ways to get that educational message out. It’s fast (most blogs are short), it’s networked (people register for blogs and it grows virally), it’s in line with the education-based mentality (blogs are education or opinion based) and it’s popular (over 375,000,000 people read blogs every month, compared to only 39,000,000 newspapers).
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