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Business Buys Ads vs. Health Overhaul

  • Broadcast in Politics



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The business coalition, Employers for a Healthy Economy, said it would run between $4 million and $10 million of ads targeting the districts of several dozen Democratic lawmakers, carrying the message that the bill would cause job losses. The ads are being funded by the U.S. Chamber of Commerce and other trade associations that represent a broad swath of industry, from health insurers and manufacturers to construction, retail and distribution companies. The burst of TV advertising adds to the total of more than $200 million spent on ads last year, making the health-care debate the largest single advocacy campaign ever, according to Campaign Media Analysis Group, which tracks issue advertising. Both sides in the debate spent about equally on ads last year, according to Evan Tracey, the nonpartisan group's president. After Democrats lost their 60-vote majority in the Senate in January, that spending all but stopped. "Everyone was frozen in place," Mr. Tracey said. "You are going to see that change now [as] you get to the endgame."