How Losing Keith Olbermann Killed MSNBC

Broadcast in Politics

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Jason Easley and Sarah Jones

Jason Easley and Sarah Jones


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MSNBC is in really bad shape. Primetime ratings are down 24%. Even worse, the network lost money in 2013. While CNN's revenue grew by 2%, and Fox News grew by 5%, MSNBC dropped by 2%. The lean forward network's decline can be traced back to a series of bad programming decisions that began with getting rid of Keith Olbermann.