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Kevin Johnson on the Entrepreneur Mind

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What does it take to be an entrepreneur? Do you really need to have a very unique business idea? Studies and even experts suggest that the concept comes second only to value proposition and aggressive marketing. In other words, your idea can be as similar as the others but still end up on top because you’ve positioned it very well in the market.

How about capital? The truth is there’s no business when there’s no money—you can’t avoid not to invest. Nevertheless, today you have plenty of options where to get the funds. You can even borrow the entire startup costs (though it’s not advisable). Perhaps talent? Talent can be both innate and acquired, the latter of which means you can teach yourself skills and knowledge.

What is it? The simple answer is your mind-set. A lot of brilliant people are stuck rotten in full-time jobs they despise, small enterprise owners are struggling to keep themselves afloat, and many are scared to take that huge step to financial freedom all because they don’t have the “entrepreneur mind.”

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