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Lon Safko on the Fusion Marketing Bible

  • Broadcast in Business
The PM Show

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The Fusion Marketing concept and the Safko Wheel is so revolutionary that it has been accepted by the United States Patent & Trademark Office as “Patent Pending”!
Lon Safko is the author of the bestselling, 800 page book, The Social Media Bible, the most comprehensive book ever written on social media, now in its Third Edition and four languages, Lon has invented a brand new form of marketing called, “Fusion Marketing”. This new form of marketing takes everything we’ve always done in traditional marketing, integrates it with the entire world of digital and social media marketing and exponentially amplifies your return on advertising investment without spending a cent more.