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THE "BUSINESS" OF CHURCH

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Path Of Life

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When we define church as a business and operate it as such, we take it out of the hands of God.
 
Does the “church” fit into the classic definition of marketing?: “The performance of business activities which direct the flow of goods and services from producer to consumer or user in order to satisfy customers and accomplish the company’s objectives.”
 
We see it all in today's “church.”
What are the “goods and services” provided?
How do you determine a “satisfied customer?”

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