TheOriginatorsGuide  

2010 is right around the corner! What will you be doing in 2010 to make more loans, dominate your marketplace, and have a great life? I am going to bring a special guest and chief motivator CJ Small onto this weeks call. CJ is going to share with us the 12 steps to greatness that will change your perspective, your business, and your life! CJ will motivate and inspire you! This is one of these podcast that you will want to listen to over and over and will be a great start to your day!

More and more loan officers need to work on building their credibility in their marketplace. I talk a lot about credibility because it leads to influence, and influence is something we all need more of. Join me as I interview Jon Hansen who has the number one podcast on blogtalk radio about how podcasting builds credibility and also about his new book, Your Show Will Go Live in 5 Seconds! As I promised, I will not only bring you the very best marketing from within the industry, but also people outside of the mortgage business who are experts in branding and marketing! This is going to be a lot of fun, so be sure to listen in!

Confidence is critical when it comes to originating loans. Part of the loan officers confidence comes from having a great working relationship with your processor. Listen as Tim Davis and his processor, Angie describe how the loan officer and processor relationship is critical to loan production and happy clients. We will uncover the roles of the loan officer and the roles of the processor as well as effective communication strategies for higher production. This is a must listen for any originator looking to build their business!

I am going to shock the entire industry by telling you exactly why most of the products you have been pitched and sold will never bring you one dollar in new business unless you have 3 key ingredients. I am sure this is going to tick off a lot of people who want to sell you their "stuff", but quite frankly I don't care. You need to know the truth and NO ONE has ever taught you what I am going to teach you. I get a lot of calls for people wanting me to pitch their products to loan officers. The bottom line is this, if I don't use it myself, then I don't pitch it. The truth is that you have purchased, subscriptions, kits, and products only to never use them, never open them, or worse yet they never produce the results you thought. Why is that? I am going to tell you on this episode. You could have the best system in the world, but never produce any results unless you master 3 things. Tune in to find out what you really need to know to get more loans closed.

So there you are, the typical loan officer. Spending your days fighting for new business, scrapping to get deals closed, and wishing there was some way to get in with the best agents in town. Join me as I interview one of my coaching clients, Shashank Shekhar on how we took his image, totally re-branded him, increased his confidence, had him write and publish a book and how that has landed him the best agents, along with TV appearances and other free press.

Listen in at Tim Davis, Americas Marketing Coach for Loan officers shares his insights on what today's loan officer should do when it comes down to deciding if they should be a broker or a banker.