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Steve Kessler, CEO, Steaz: Organic Functional Beverages

Broadcast in Food

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Most Americans typically start their mornings with a piping hot cup of coffee to jump start their day. However, energy drinks or “functional beverages” have since taken the place of coffee in a market that has literally exploded!  Back in 1997, the energy drink market emerged, growing to about $400 million per fiscal year by the year 2001. By 2005, it had reached about $4 billion and continues to rapidly grow at an annual rate of approximately 12%. It is now anticipated to reach over the $9 billion mark this year.

Wherever you go, there are ads for energy drinks that are offer an instant boost when your body is just about to conk out due to work, school, athletics or simply the need to keep up with the late night party crowd. While these drinks may give your body a jolt, these type of specialty beverages contain a lot of artificial ingredients that can often do more damage than good.

There is a company, however, that has addressed this need and has opted to explore this rapidly growing market by offering the purest ingredients that are not only certified organic but are Fair Trade too! Steaz energy drinks decided to extend their existing line of fine organic tea beverages by taking things to the next level and offering a line of organic functional beverages.

In this segment of The Organic View Radio Show, host, June Stoyer will speak to Steve Kessler, CEO of Steaz, who will talk about the things you should know about energy drinks and why organic matters! Stay tuned!

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