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Wholesome Sweeteners: The Fair Way Of Sweetening The World

  • Broadcast in Food
The Organic View

The Organic View


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Most people use sugar whether it is in your morning cup of coffee, afternoon tea or just an ingredient used to bake your favorite cookies. There are many different choices these days for consumers to choose from. We can use granulated sugar, honey or even agave. With the rapid number of issues being raised due to the genetic engineering of our natural sweeteners, consumers are becoming more cautious and are demanding that their sweeteners are clearly labeled as being certified organic. The Fair Trade certification has become a necessary certification in order to insure that the products are grown sustainably, ethically and will offer consistency in quality. Wholesome Sweeteners is the nation's leader in Fair Trade Certified, USDA Organic, Non-GMO Verified and sustainably produced sugars, syrups, nectars and honeys. In addition to bringing the best organic, sustainable and unrefined sweeteners to the N American market, Wholesome pioneered the certification process for Fair Trade Certified sugar and honey in 2005. They have paid more than $2.5 million in social premiums to benefit farming and beekeeping cooperatives in the developing world. Fair Trade Certified™ is their guarantee that insures that the farmers are paid a set premium for their crops. The money is actually wired directly from their accounts to the cooperatives' accounts in Costa Rica, Malawi, Mexico and Paraguay. This has created a viable economic incentive to protect communities, traditions and the environment. Farmers in these countries can compete against factory farms, are able to keep their land, send their kids to school, develop the quality of their crops and build community resources. In this segment of The Organic View Radio Show, host, June Stoyer talks to Pauline McKee, Co-Founder and Vice–President Marketing of Wholesome Sweeteners. She will talk about how it all began and what Wholesome Sweeteners is doing to promote sustainability and organic. Stay tuned!