Femilia Couture: Why Fast Food Fashion Is Not In Vogue

The fashion industry in the USA is a multi-billion dollar industry. It is highly competitive and a hard industry to break into. Yet, in the middle of one of the worst recessions ever, in the heart of Detroit where the unemployment rate seems to be as high as the number of people losing their homes, two young women, Fotoula Lambros and Emily Thornhill, followed their hearts and decided to pursue their dream of creating a company that produces zero waste, uses certified organic fabric and very proud to proclaim that all of their garments are “Made In the USA!” Fotoula Lambros and Emily Thornhill are the owners of Femilia Couture. They use 100% Natural and Certified Organic Fibers (Organic Cotton, Bamboo, Silk, Viscose, Soy, Hemp and many varieties of blends). They decided that it was time to follow their passion for fashion and take a stand against the cheap, environmentally hazardous garments that are being dumped on Americans by companies that exploit cheap Chinese labor overseas. Femilia Couture is making great strides and is rapidly becoming a highly sought after name by fashionistas who demand quality, fine stitching, and Made in the USA! So, what is it like to create a business in a very bad economy when most small business owners cannot get a loan much less keep their doors open? Just how difficult is it to find your niche in an overly saturated market and still succeed? How is it even possible to afford certified organic fibers much less create a zero waste business environment? In this segment of The Organic View Radio Show, Fatoula Lambros, CEO of Femilia Couture will talk about her success as well as the struggles she has faced as she pursues her American Dream. Stay tuned!