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Orange You Glad I Said Organic?

  • Broadcast in Food
The Organic View

The Organic View


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Have you ever been out for breakfast, on the road, or just reached into the fridge only to find that the orange juice you are served is not only watered down but gives you heartburn from all of the acid? Cause? - the quality of the orange as well as other additives which preserve freshness, color and flavor. Odd thing is the flavor always seems to be missing. Face it, orange juice has been and will remain a breakfast staple in the American household. Good orange juice is not easy to find. That’s because most orange juice is not only from frozen concentrate, which is going to immediately distort the flavor but also has other things in it that will offer at best, a hint of what an orange is supposed to taste like. Why is it that when you buy orange juice, for the most part it is from “concentrate”? Why can’t we just get some pure juice from the fruit without all of the junk in it? Ever notice that these juices from concentrate also have a dark orange color but no flavor? Are the marketers confusing the consumer by adding food coloring to make the juice more appealing? Even with the juice that is “not from concentrate” why does it seem as though the majority of the juice you drink seems to have more pulp and added vitamins than anything else? Orange juice by “conventional” standards is just too confusing to most consumers. Thank God, we have a growing number of organic citrus farmers that have decided to do something about it! In this segment of The Organic View Radio Show, Matt McLean, CEO &Founder, Uncle Matt’s Organic, Inc. (http://www.unclematts.com) will be my guest. Matt McLean ventured into the organic juice business in 1999 with a passion for healthy living as well as a long family history of growing citrus in Florida. Matt’s goal was and still is, to produce the highest quality juice, using only premium 100% organically-grown fruit that is free from synthetic fertilizers and pesticides.