There are many reasons to have a leasing program in the Small and Mid-Sized business market.
With over 80% of these businesses currently leasing something a financial offering is a must in this economy. The main challenge in technology channels to starting a successful leasing program is that resellers tend to be more technical than sales oriented and they do not fully understand the value of leasing. Leasing benefits the MSP more than the client.
Based on our experience working with thousands of end users, starting and managing the Ingram Micro Preferred Leasing Program as well as working with other resellers here are the benefits of having a successful leasing program.
The long term benefit is capturing the customer footprint similarly to what companies like Xerox, IBM, and Dell have been doing for years. The accumulation and effective use of this data is what will increase the re-sale capture rate for the MSP 2 to 4 years down the road. This increases the value of the MSP.
Addition reasons for putting this offering forward:
Catalyst Finance understands the IT industry and how to implement leasing programs. By understanding the challenges noted above and by being able to ability to deliver solutions that satisfy the issues, Catalyst can implement a leasing program that delivers the desired results.
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