Call in number to speak with the host
(818) 514-1004
Harry Beckwith joins Canadian Business Radio to share his insights on "Selling the Invisible". Named one of the ten best business and management books of all time, Selling the Invisible: A Field Guide to Modern Marketing explores how markets work and how prospects for services--as distinguished from products--think. A treasury of strategies, Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing.