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Selling the Invisible: A Podcast for Modern Marketing

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Harry Beckwith joins Canadian Business Radio to share his insights on "Selling the Invisible". Named one of the ten best business and management books of all time, Selling the Invisible: A Field Guide to Modern Marketing explores how markets work and how prospects for services--as distinguished from products--think. A treasury of strategies, Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing.

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