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If the idea of doing your own PR sounds time consuming or overwhelming take heart from Paula Gardner of http://www.doyourownpr.com who will be giving us insider know-how on three lazy ways to get the press coming to you. Paula Gardner has been in the PR industry for over 20 years and has spent the last eight of them showing entrepreneurs how they can raise their profile in the media without having to spend huge amounts on hiring a PR company. She is the author of two books on PR and marketing, Get Noticed and Do Your Own PR, and specialises in working with clients who are ready to get their business noticed.