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The Triple Play: Mobile Banking for Every Consumer

  Broadcast in Finance

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TMG's Brian Day discuss how financial institutions should investigate their customer base's current (and near-term) use of smartphones to access account information and initiate banking activity.

He shares insight on what is called the "Mobile Banking Triple Play," namely text, browser and application interfaces, and which of the three is best suited to today's complex consumer experience.

Tags:
mobile
banking
smartphone
credit union
community bank
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archived

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