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Brian Lawrence, The Invitation Business Report, Marketing

  • Broadcast in Marketing
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Brian Lawrence, a leader in the Invitation and Bridal Industry, is the author of "The Invitation Business Report" and "The Wedding Expert's Guide To Sales and Marketing", and is a prominent seminar speaker, consultant and co-owner of Local Traffic Builder.

Brian has been involved in the wedding and stationery industry since 1981. He owned as many as seven retail stores that provided one-stop-shopping for the bride, giving him unique insight to help wedding related businesses across the board benefit from his experience.

He spent 15 years as VP of Sales and Marketing for a leading invitation and stationery brand and grew to prominence as an industry writer and speaker

?Local Traffic Builder offers web design, marketing and social media strategies. Knowing first hand how time consuming developing an effective industry specific marketing campaign was and how busy retailers and manufacturers are, he started this company to help the industry take better advantage of the internet and has developed proprietary strategies to implement.

Over recent years Brian has continued to see retailers and manufacturers succeed with hard work and creativity. However, he has also seen the homeostasis of the wedding and stationery industry thrown off by the internet, not so much by its existence, but by virtue of how poorly the retail environment has responded to it.

Brian continues to produce networking events and educational programs for the industry.