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Come March, most people think of spring, others think of "March Madness". This is the time of the year when the NCAA basketball tournament holds the collective attention of the nation. Millions of people root for their alma maters or their favorite team to win a national championship. But, people forget the business side of the madness, everything from business marketing tie-ins to lost employee productivity. In this show we explore the madness with guest panalists: Ann Kayalil, freelance journalist & magazine editor, Ivonne Cain, VP at Bank of America and your host Dexter Martin, Prinicpal, 4DPR Strategies. This is a pre-recorded show & not available for call-in. Creator & Executive Producer, Dexter Martin, Co-Producer, Sheila Henley
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