The F Word Experience

The F Word Experience

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The F Word Ex: Cause Marketing

  Broadcast in Business

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Cause marketing is a common type of marketing in which "for-profit" businesses leverage a nonprofit charitable cause to increase sells. Companies sell more products while a charity receives a corporate donation. Who benefits most from this arrangement? Are businesses taking advantage of kind, hopefuls who just want to support a cause? 
Tags:
Cause Marketing
Charity
Donations
Business
Corporations
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