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004: It's not about the Cookie!! - Sales Success

  • Broadcast in Entrepreneur
The Focus Radio

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Stop focusing on your products/services and start focusing on what your clients want! People don't want your 'cookie', they want what your cookie does for them.  Listen in to find out how to figure out what they want and make yourself a lot of money. Jill Konrath shares ideas from her newest sales book, AGILE SELLING, She shows salespeople how to succeed in a constantly changing sales world.