Email us for help
Loading...
Premium support
Log Out
Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.
Excelle Sports launched in February as a new media platform dedicated to covering women's sports, and founder Kim Donaldson joins Tom and Joe this week to talk about the niche her company is aiming to fill.
In a week when the gender gap in sports has hit the headlines again, Kim explains why Excelle matters, and how the company plans to compete in the ever-changing and always-competitive landscape of sports media.
And she tells the story of how a series of happy coincidences landed Excelle an exclusive interview with golfer Michelle Wie.
Check out Excelle Sports and follow @ExcelleSports on Twitter
The Facts
The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CUSportsBiz.
Our presenters are Joe Favorito and Tom Richardson.
