Excelle Sports launched in February as a new media platform dedicated to covering women's sports, and founder Kim Donaldson joins Tom and Joe this week to talk about the niche her company is aiming to fill.
In a week when the gender gap in sports has hit the headlines again, Kim explains why Excelle matters, and how the company plans to compete in the ever-changing and always-competitive landscape of sports media.
And she tells the story of how a series of happy coincidences landed Excelle an exclusive interview with golfer Michelle Wie.
Check out Excelle Sports and follow @ExcelleSports on Twitter
The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CUSportsBiz.
Our presenters are Joe Favorito and Tom Richardson.